Exhibitions Deliver!

• Exhibitions attract targeted buyers.
• Exhibitions attract decision makers
• Exhibitions serve a variety of purposes for visitors
• Exhibitions provide returns.
  
  

STATISTICS...

Meet the decision makers

• 83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decision of the company.
• 72% of trade show visitors intend to make a purchase either at the show or in the near future.
  
  

Exhibitions are effective because

• 54% of visitors come specifically to see new products and services
• 48% come for information
• 40% to keep up to date with technology
• 15% to make business contacts
  
  

Did you know?

• 46% of people planning to visit a trade show make the decision to attend more than 2 weeks before the show.
• 25% of visitors decided to attend the trade show because they had attended the same event before
• 82% of trade show visitors are aged over 25
• An average expenditure of 9% of companies marketing budgets was measured as returning 23% of business.
  
  

CONSUMER SHOWS

Did you know?

• 62% attend for information
• 34% look for new products and services
• 21% have attended the same event before
• 53% plan to attend before the show opens
• 82% of those from out of town or state have travelled specifically to visit the show
• 87% are aged over 25